How It Works

A new playbook, built for repair.

WHAT WE’RE UP AGAINST

The money is surging. The men's playbook is ready to extract.

$3B

$3B: global revenue projected for 2026, tripled since 2023. US revenue alone is on track for $2.5B by 2030.

Deloitte, McKinsey

100x

rise in the price of an NWSL expansion team, from $2M in 2021 to $205M in 2026.

Sportico

<2%

of US sports revenue goes to women's sports, though over half of Americans are interested. That gap is the opportunity.

McKinsey, Nielsen

How the men’s sports playbook works

① BUY IN

Investors buy teams, leagues and media rights as assets. The bet is on rising value, not on the game or the people in it.

② TAKE CONTROL

Owners, front offices and brands set the terms. Athletes and fans don't get a seat at the table.

④ LEAVE

When the returns peak, they sell or move on. The communities that built the value are left out.

③ EXTRACT

The audience, culture and loyalty athletes and fans create become someone else's profit.

OUR ANSWER

We're writing a new playbook with the people who build the game.

	The Men's Playbook	Our Playbook
How value is measured	What can be extracted	What's built and shared
Where power sits	Whoever buys the controlling stake	Athletes, fans and communities
Who shapes the deals	Front offices and brands	Athletes
Where the money goes	Up to owners and investors	Home to the communities that build the game and the culture

HOW IT WORKS

The model: backing each other.

They show up fully themselves, and stand for their values and communities, even when it costs them. 75% of women’s sports fans believe athletes, teams and leagues should support social causes, 30% higher than men’s sports fans.
Their loyalty follows their athletes. 2.8x more likely to buy what a woman athlete recommends than what other influencers do. 60% have switched brands over values (67% of Black fans), vs 45% of sports fans overall.
They put their money behind what athletes and fans stand for. 69% of women’s sports fans view a brand more positively when it partners with athletes they care about, vs 47% of sports fans overall.
What we add. We help brands send a share home to the communities that built the culture. Who it reaches: communities systematically denied capital. Businesses rooted in those communities / Fan-founded startups / Athletes’ next chapters / Community organizations.

Sources: The Collective + RBC; Parity/SurveyMonkey 2024; Nielsen 2026.

THE FULL PLAYBOOK

Sponsorship is just one play. Every play sets up the next.

A SHARE OF THE DEAL COMES HOME

✔ ALIGNED SPONSORSHIP

Brands direct a share of athlete deals, team sponsorships or product sales into a community fund. After the contract ends, fans and communities remember the brands that showed up for them.

ATHLETES, FANS & INVESTORS BECOME OWNERS

✔ INVESTING

We’re building ways for athletes and fans to back reparative ventures alongside seasoned investors, through syndicates and crowdfunding. We help them invest well, decide together and build a legacy.

ATHLETES WRITE EQUITY INTO THE DEAL

✔ DEAL DESIGN

They negotiate ownership stakes alongside fees, and riders that bring teammates and community along. Every deal they design sets a new standard for the athletes who follow.

LOANS FOR BUSINESSES IN THE COMMUNITIES THAT BUILT THE CULTURE

✔ LENDING

We’re building reparative lending, underwriting on character and community trust, not credit scores alone. Every repaid loan funds the next one.

The Foundation: Reparative Capital

“Patient, low-interest capital, paired with holistic business support, for communities systematically denied access, designed to repair historical harm & build lasting wealth & ownership.”

Jessica Norwood, The Bench Strategy Co-Founder

WHAT WE BRING TO THE GAME

The infrastructure & coordination this growing field needs, built for repair.

We’re building a fund, loans, investor syndicates and community crowdfunding.
We find community businesses, get them the support they need to be ready for capital, and stand behind them as they grow.
A network. We bring everyone around the game together to build relationships, collective power and Edge Factor deals that send a share home.
A new standard. The Edge Factor helps athletes bring their full value to every deal, and shows whether a deal repairs or extracts.
We measure what works and shape the narrative, proving that backing the whole athlete pays off, for brands and for communities.